Tuesday 20 November 2012

Business Name and Identity

Here I gave 3 potential names for my business, which were MAP DESIGNS, WITH YOU DESIGN and KUCHERENKO STUDIO.
I did a survey on how people like these names, and found out that most of them think Map Designs sounds a bit limited, and With You Design - a bit irrelevant.
Thus I decided to go with Kucherenko Studio.

When designing a logo, I decided to keep 'A' for Anastasiia, and turn it 90 degrees, so together with the lastname it would remind a pencil.
If use the negative space from an 'A' it would remind more of a pencil.

I played more with the shape and created a nib, which represents vector graphics.

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