Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner and commercially released in 1936 . It is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933.
Although Renner was not associated with the Bauhaus,
he shared many of its idioms and believed that a modern typeface should
express modern models, rather than be a revival of a previous design.
Futura has an appearance of efficiency and forwardness. The typeface
is derived from simple geometric forms (near-perfect circles, triangles
and squares) and is based on strokes of near-even weight, which are low
in contrast. This is most visible in the almost perfectly round stroke
of the
''o'', which is nonetheless slightly ovoid. In designing
Futura, Renner avoided the decorative, eliminating non-essential
elements. The lowercase has tall ascenders, which rise above the cap
line. The uppercase characters present proportions similar to those of
classical Roman capitals.