Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner and commercially released in 1936 . It is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933.
Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design.
Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms (near-perfect circles, triangles and squares) and is based on strokes of near-even weight, which are low in contrast. This is most visible in the almost perfectly round stroke of the ''o'', which is nonetheless slightly ovoid. In designing Futura, Renner avoided the decorative, eliminating non-essential elements. The lowercase has tall ascenders, which rise above the cap line. The uppercase characters present proportions similar to those of classical Roman capitals.
Futura's success spawned a range of new geometric sans-serif typefaces from competing foundries, and remains one of the most used sans-serif types into the XXI century. Particularly during the 1950s it was used extensively by the publishing industry as a general purpose font. Futura remains an important typeface family and is used on a daily basis for print and digital purposes as both a headline and body font. The font is also used extensively in advertisements and logos, notably by IKEA (until 2010), Volkswagen, Royal Dutch Shell and HP in their print ads. For example, the font is used for the title logo of the 1999 film American Beauty. It was also used in various TV shows including Lost, Warehouse 13, the American version of Sesame Street, etc.
Sourse: http://en.wikipedia.org/wiki/Futura_(typeface)
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