TubeTalk Mockup (Task3)

I did a mockup for badges of mouth and speech bubble shapes, and asked my friends to roleplay the whole Tubetalk idea:

Abram Games Posters

Prior to creating posters for my TubeTalk campaign I wanted to get inspired by some outstanding poster artists and to know more about the language of their arts.

Abram Games:

Ideas for TubeTalk Logo and Pin Shapes

TubeTalk Kiosk Sketch

I roughly sketched how the Tubetalk pins kiosk should look like.
1. It should have boxes with different colours on the side for pins of correspondent colour and interest;
2. It should have a table for commuters to be able to customize the pins with a comfort;
3. It should have free pens/markers, so the commuters have something to write their text on the pins with (markers probably attached to the table);
4. It should have an explanation poster, so the commuters know the idea of the campaign, know which the meaning of the colours etc.
Poster can also call for the commuters to join the campaign;
5. It might also have the 'I found it!' board, where the commuters will attach their pin after they have found what they were looking for or if their 'tube talk pin' journey was resultative.
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There also might be some volunteers involved, standing next to the kiosk and helping people know more about the campaign, as well as trying to attract more people to join in.

Colours and Groups of Interests

After analyzing the psychology of colours I decided to categorize the interest categories with these chosen colours for badges.

Importance of Sicoalization

Some information on importance of socialization that can be used for my posters campaign for Tube-Talk.

Socialization Survey: Results (Task3)

 

Here are the results of another public survey about how and where people make friends.
The purpose of the survey is to figure out if it is possible to potentially make friends in public transport; and what should people talk about to be engaged in a friendly conversation.
Close-ups at a jump:

Business Name and Identity

Here I gave 3 potential names for my business, which were MAP DESIGNS, WITH YOU DESIGN and KUCHERENKO STUDIO.
I did a survey on how people like these names, and found out that most of them think Map Designs sounds a bit limited, and With You Design - a bit irrelevant.
Thus I decided to go with Kucherenko Studio.

When designing a logo, I decided to keep 'A' for Anastasiia, and turn it 90 degrees, so together with the lastname it would remind a pencil.
If use the negative space from an 'A' it would remind more of a pencil.

I played more with the shape and created a nib, which represents vector graphics.

Visit to Tate Modern (Task6)

It was a great visit which started with a welcoming programme of some Russian band playing "Pomogi mne" in the ash-trees. Feels like home:)

Where People Meet Partners

A few researches results on where people get to meet their friends and future partners.

Psycology of Colours

There are about 10 different groups I chose for Tube-Talk, so I need 10 different bright colours to represent each group.
I looked through the colour psychology websites to figure out what different colours as associated with or represent.

TubeTalk Overview (Task5)

Object to Represent my Company

Wacom Inkling as an object that would represent my company:

My Company + Moodboard

My design company would:

Work Plan for RSA Project (Task5)

This is my rough plan for the RSA project.

BookShare Underground - Books for London (Task4-fail)

I was so excited with my new RSA project idea of book share stands in the London Underground, till I ran onto this website:
http://booksforlondon.org.uk/
Apparently Book Swap has already been functioning for nearly a year on 7 stations of the London Underground..

Good Journey: Brainstorming Ideas (Task4)

 Group brainstorming for Good Journey ideas. 3 most interesting of those are: